{"id":11202,"date":"2019-07-30T17:39:27","date_gmt":"2019-07-30T15:39:27","guid":{"rendered":"https:\/\/blog-staging-es.raja-group.com\/?p=11202"},"modified":"2025-01-30T02:48:09","modified_gmt":"2025-01-30T00:48:09","slug":"logistica-urbana-ecommerce","status":"publish","type":"post","link":"https:\/\/www.rajapack.es\/blog-es\/logistica-urbana-ecommerce","title":{"rendered":"Log\u00edstica urbana en e-commerce: el desaf\u00edo de la \u00faltima milla"},"content":{"rendered":"\n<p>La generalizaci\u00f3n de las compras online entre personas de todas las edades ha impactado considerablemente en la movilidad de las ciudades. Los consumidores son cada vez m\u00e1s exigentes y quieren que su experiencia sea perfecta incluyendo, por supuesto, la entrega del paquete en tiempo y en el lugar adecuado. Es aqu\u00ed donde entra en juego la <strong>log\u00edstica urbana o de \u00faltima milla<\/strong>, es decir, el tramo de la cadena de suministro que va desde el \u00faltimo punto de distribuci\u00f3n hasta que el objeto llega a manos del cliente final.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La log\u00edstica urbana en la era del e-commerce<\/h2>\n\n\n\n<p>El estudio <em><a href=\"https:\/\/www.getconvey.com\/resource\/research-last-mile-delivery-save-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre en una nueva pesta\u00f1a)\">Last Mile Delivery: What Shoppers Want and How to #SaveRetail, realizado por Convey<\/a><\/em>, pone de relieve que:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00e1s del 73% de los compradores esperan que la empresa de reparto les d\u00e9 una previsi\u00f3n de entrega de su paquete de, al menos, fecha exacta y ma\u00f1ana o tarde.<\/li>\n\n\n\n<li>Mientras que el 45% quiere que le aseguren una franja horaria concreta de un m\u00e1ximo de dos horas.<\/li>\n<\/ul>\n\n\n\n<p>Unos deseos que chocan con la realidad de un <strong>ecosistema urbano plagado de obst\u00e1culos para los repartidores<\/strong>, con embotellamientos, restricciones al tr\u00e1fico, lugares de dif\u00edcil acceso y la presi\u00f3n de tener que cumplir con unos tiempos draconianos para alcanzar los niveles de rentabilidad establecidos.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"334\" src=\"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2019\/07\/logistica-urbana-repartidor-1.jpg\" alt=\"Log\u00edstica urbana en e-commerce: repartidor con un paquete\" class=\"wp-image-11233\" srcset=\"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2019\/07\/logistica-urbana-repartidor-1.jpg 500w, https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2019\/07\/logistica-urbana-repartidor-1-430x287.jpg 430w, https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2019\/07\/logistica-urbana-repartidor-1-337x225.jpg 337w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">Retos de la \u00faltima milla en el comercio online<\/h2>\n\n\n\n<p><em><a href=\"https:\/\/www.globaltranz.com\/\">The Ultimate Guide to Last Mile &amp; White Glove Logistics, de Cerasis<\/a><\/em>, pone el dedo en la llaga: queremos que nos traigan nuestras peque\u00f1as compras hasta la mism\u00edsima puerta, lo m\u00e1s r\u00e1pido posible (con tan solo un d\u00eda o unas horas de margen a contar desde el momento de la adquisici\u00f3n) y a la hora que nos convenga. \u00bfC\u00f3mo conjugar esto con:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2026 las cada vez m\u00e1s estrictas <strong>regulaciones de circulaci\u00f3n, aparcamiento y carga y descarga<\/strong> que fijan los ayuntamientos?<\/li>\n\n\n\n<li>\u2026 el enorme <strong>gasto de combustible<\/strong> que supone tener todo el d\u00eda de ac\u00e1 para all\u00e1 a repartidores en moto, furgoneta, etc.?<\/li>\n\n\n\n<li>\u2026 y con la consiguiente <strong>contaminaci\u00f3n medioambiental<\/strong> que generan las emisiones de sus veh\u00edculos?<\/li>\n<\/ul>\n\n\n\n<p>Se impone, por tanto, la urgencia de buscar soluciones imaginativas para dar un servicio a la altura de las expectativas de los clientes, pero sin convertir a las ciudades en peque\u00f1os infiernos irrespirables.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Soluciones para optimizar la log\u00edstica urbana<\/h2>\n\n\n\n<p>Entre las propuestas que est\u00e1 barajando el sector, se encuentran:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Consignas al estilo Amazon \u2018lockers\u2019<\/h3>\n\n\n\n<p>Se tratar\u00eda de habilitar espacios con <strong>taquillas<\/strong> donde las compa\u00f1\u00edas puedan depositar varios pedidos a la vez; y los usuarios, recoger sus productos en el horario que prefieran.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"375\" src=\"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2019\/07\/logistica-urbana-amazon-locker-1.jpg\" alt=\"Amazon Locker, una mejora para la log\u00edstica urbana\" class=\"wp-image-11234\" srcset=\"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2019\/07\/logistica-urbana-amazon-locker-1.jpg 500w, https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2019\/07\/logistica-urbana-amazon-locker-1-430x323.jpg 430w, https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2019\/07\/logistica-urbana-amazon-locker-1-320x240.jpg 320w, https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2019\/07\/logistica-urbana-amazon-locker-1-300x225.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Puntos de recogida<\/h3>\n\n\n\n<p>Son cada vez m\u00e1s populares. Ya sea <strong>tiendas f\u00edsicas<\/strong> de las propias marcas o establecimientos que se dedican a otros fines, resultan muy \u00fatiles para quienes pasan mucho tiempo fuera de casa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Drones y robots<\/h3>\n\n\n\n<p>Aunque a nivel tecnol\u00f3gico a\u00fan hay mucho que perfeccionar, los <strong>drones<\/strong> se postulan como una soluci\u00f3n r\u00e1pida, aut\u00f3noma y barata para llevar paquetes ligeros a lugares de dif\u00edcil acceso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Transportation Management Systems (TMS)<\/h3>\n\n\n\n<p>Un <strong>TMS<\/strong> es un software capaz de planificar y modificar en tiempo real las rutas de transporte para ahorrar tiempo y dinero. Con la ayuda del <em>big data<\/em>, un TMS permite afrontar imprevistos, elegir los trayectos m\u00e1s despejados y establecer el orden de entrega \u00f3ptimo para rentabilizar la inversi\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Trazabilidad actualizada al minuto<\/h3>\n\n\n\n<p>Calmar la ansiedad de los usuarios y mejorar su experiencia de compra es, tambi\u00e9n, posible mediante las <strong>apps de trazabilidad<\/strong>, que les informan acerca de d\u00f3nde se encuentran sus pedidos en todo momento.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Veh\u00edculos de reparto alternativos<\/h3>\n\n\n\n<p>H\u00edbridos, el\u00e9ctricos e, incluso, bicicletas son opciones de transporte no contaminantes que cuidan del medio ambiente y resultan m\u00e1s viables para el reparto en ciertas zonas.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2019\/07\/logistica-urbana-reparto-bicicleta-1.jpg\" alt=\"Log\u00edstica de \u00faltima milla en e-commerce: reparto en bicicleta\" class=\"wp-image-11235\" srcset=\"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2019\/07\/logistica-urbana-reparto-bicicleta-1.jpg 500w, https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2019\/07\/logistica-urbana-reparto-bicicleta-1-430x286.jpg 430w, https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2019\/07\/logistica-urbana-reparto-bicicleta-1-338x225.jpg 338w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo ayuda el embalaje a mejorar la log\u00edstica urbana?<\/h2>\n\n\n\n<p>No solo la tecnolog\u00eda resulta \u00fatil para mejorar la log\u00edstica urbana. <strong>Elegir adecuadamente el embalaje de los pedidos en e-commerce<\/strong> es igualmente crucial para triunfar en la \u00faltima milla. Etane Derhy, director comercial para Europa de Grandes Cuentas del Grupo RAJA, se\u00f1ala que con ello \u201cno solo es posible reducir los costes log\u00edsticos, sino tambi\u00e9n ahorrar tiempo\u201d en la preparaci\u00f3n y la entrega de pedidos.<\/p>\n\n\n\n<p>\u201cLa <a href=\"https:\/\/www.rajapack.es\/blog-es\/optimizacion-embalaje\/\">optimizaci\u00f3n del embalaje<\/a> es el camino para una log\u00edstica de \u00faltima milla rentable y sostenible\u201d, apunta Bernard de Paauw, director general de Rajapack Espa\u00f1a. Y, entre todas las medidas posibles, sobresale la de <strong>luchar contra el exceso de embalaje<\/strong>. \u201cAdaptar el tama\u00f1o de los paquetes al volumen de su contenido, con productos como las cajas de altura variable; o estandarizar la preparaci\u00f3n de pedidos con soluciones como los cojines de aire que se inflan al instante son ideas que facilitan la vida a las empresas de reparto. As\u00ed pueden sacar el m\u00e1ximo partido al espacio disponible en sus veh\u00edculos\u201d, resume Bernard De Paauw.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p><br>\u201cLa optimizaci\u00f3n del embalaje es el camino para una log\u00edstica de \u00faltima milla rentable y sostenible\u201d<\/p>\n<cite><em>Bernard de Paauw, director general de Rajapack Espa\u00f1a<\/em> <\/cite><\/blockquote>\n\n\n\n<p>\u00bfBuscas un <em>partner<\/em> que acompa\u00f1e a tu tienda online en la aventura de lograr un empaquetado eficiente y llamativo? Al\u00edate con Rajapack y descubre nuestro amplio surtido de <a href=\"https:\/\/www.rajapack.es\/embalajes-tiendas-online_cms_000068.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre en una nueva pesta\u00f1a)\">embalaje para e-commerce<\/a>, \u00a1con todas las referencias siempre en stock!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.rajapack.es\/embalajes-tiendas-online_cms_000068.html\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"277\" src=\"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2019\/08\/CTA-Embalaje-para-ecommerceB.jpg\" alt=\"Embalaje para e-commerce\" class=\"wp-image-11283\" srcset=\"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2019\/08\/CTA-Embalaje-para-ecommerceB.jpg 850w, https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2019\/08\/CTA-Embalaje-para-ecommerceB-300x98.jpg 300w, https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2019\/08\/CTA-Embalaje-para-ecommerceB-768x250.jpg 768w, https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2019\/08\/CTA-Embalaje-para-ecommerceB-375x122.jpg 375w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La log\u00edstica urbana o de \u00faltima milla es la que abarca el tramo final de la cadena de suministro, el recorrido que va desde el \u00faltimo almac\u00e9n por el que pasa el paquete hasta el destinatario. El crecimiento del comercio online plantea numerosos retos para satisfacer las exigencias del cliente en un entorno urbano cada vez m\u00e1s saturado que tiende a expulsar a los veh\u00edculos del centro. \u00bfQu\u00e9 hacer, entonces? Analizamos las medidas que proponen los expertos.<\/p>\n","protected":false},"author":31,"featured_media":14281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[546],"tags":[],"class_list":["post-11202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-almacen-logistica"],"acf":[],"yoast_head":"\n<title>Log\u00edstica urbana en e-commerce: el reto de la \u00faltima milla | Rajapack<\/title>\n<meta name=\"description\" content=\"El auge del comercio online ha planteado un gran reto a la log\u00edstica urbana. \u00bfC\u00f3mo gestionar el reparto en esta \u00faltima milla? An\u00e1lisis de Rajapack.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rajapack.es\/blog-es\/logistica-urbana-ecommerce\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Log\u00edstica urbana en e-commerce: el reto de la \u00faltima milla | Rajapack\" \/>\n<meta property=\"og:description\" content=\"El auge del comercio online ha planteado un gran reto a la log\u00edstica urbana. \u00bfC\u00f3mo gestionar el reparto en esta \u00faltima milla? An\u00e1lisis de Rajapack.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rajapack.es\/blog-es\/logistica-urbana-ecommerce\" \/>\n<meta property=\"og:site_name\" content=\"RAJAPACK Blog | Consejos de embalaje, log\u00edstica y m\u00e1s\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Rajapack.es\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-30T15:39:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-30T00:48:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2019\/07\/entrega-con-drones.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1260\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Beatriz GONZALES\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RajapackES\" \/>\n<meta name=\"twitter:site\" content=\"@RajapackES\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beatriz GONZALES\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"Article\",\n\t            \"@id\": \"https:\/\/www.rajapack.es\/blog-es\/logistica-urbana-ecommerce#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.rajapack.es\/blog-es\/logistica-urbana-ecommerce\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Beatriz GONZALES\",\n\t                \"@id\": \"https:\/\/www.rajapack.es\/blog-es\/#\/schema\/person\/9fac94e7fcd0aa6d015f7202bd4e2b0f\"\n\t            },\n\t            \"headline\": \"Log\u00edstica urbana en e-commerce: el desaf\u00edo de la \u00faltima milla\",\n\t            \"datePublished\": \"2019-07-30T15:39:27+00:00\",\n\t            \"dateModified\": \"2025-01-30T00:48:09+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.rajapack.es\/blog-es\/logistica-urbana-ecommerce\"\n\t            },\n\t            \"wordCount\": 944,\n\t            \"commentCount\": 0,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.rajapack.es\/blog-es\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.rajapack.es\/blog-es\/logistica-urbana-ecommerce#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2019\/07\/entrega-con-drones.jpg\",\n\t            \"articleSection\": [\n\t                \"Almac\u00e9n &amp; Log\u00edstica\"\n\t            ],\n\t            \"inLanguage\": \"es\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"CommentAction\",\n\t                    \"name\": \"Comment\",\n\t                    \"target\": [\n\t                        \"https:\/\/www.rajapack.es\/blog-es\/logistica-urbana-ecommerce#respond\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\/\/www.rajapack.es\/blog-es\/logistica-urbana-ecommerce\",\n\t            \"url\": \"https:\/\/www.rajapack.es\/blog-es\/logistica-urbana-ecommerce\",\n\t            \"name\": \"Log\u00edstica urbana en e-commerce: el reto de la \u00faltima milla | Rajapack\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.rajapack.es\/blog-es\/#website\"\n\t            },\n\t            \"primaryImageOfPage\": {\n\t                \"@id\": \"https:\/\/www.rajapack.es\/blog-es\/logistica-urbana-ecommerce#primaryimage\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.rajapack.es\/blog-es\/logistica-urbana-ecommerce#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2019\/07\/entrega-con-drones.jpg\",\n\t            \"datePublished\": \"2019-07-30T15:39:27+00:00\",\n\t            \"dateModified\": \"2025-01-30T00:48:09+00:00\",\n\t            \"description\": \"El auge del comercio online ha planteado un gran reto a la log\u00edstica urbana. \u00bfC\u00f3mo gestionar el reparto en esta \u00faltima milla? An\u00e1lisis de Rajapack.\",\n\t            \"inLanguage\": \"es\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"ReadAction\",\n\t                    \"target\": [\n\t                        \"https:\/\/www.rajapack.es\/blog-es\/logistica-urbana-ecommerce\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"es\",\n\t            \"@id\": \"https:\/\/www.rajapack.es\/blog-es\/logistica-urbana-ecommerce#primaryimage\",\n\t            \"url\": \"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2019\/07\/entrega-con-drones.jpg\",\n\t            \"contentUrl\": \"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2019\/07\/entrega-con-drones.jpg\",\n\t            \"width\": 1260,\n\t            \"height\": 640\n\t        },\n\t        {\n\t            \"@type\": \"WebSite\",\n\t            \"@id\": \"https:\/\/www.rajapack.es\/blog-es\/#website\",\n\t            \"url\": \"https:\/\/www.rajapack.es\/blog-es\/\",\n\t            \"name\": \"RAJAPACK Blog | Consejos de embalaje, log\u00edstica y m\u00e1s\",\n\t            \"description\": \"Consejos de embalaje, logistica y m\u00e1s\",\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.rajapack.es\/blog-es\/#organization\"\n\t            },\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"SearchAction\",\n\t                    \"target\": {\n\t                        \"@type\": \"EntryPoint\",\n\t                        \"urlTemplate\": \"https:\/\/www.rajapack.es\/blog-es\/?s={search_term_string}\"\n\t                    },\n\t                    \"query-input\": {\n\t                        \"@type\": \"PropertyValueSpecification\",\n\t                        \"valueRequired\": true,\n\t                        \"valueName\": \"search_term_string\"\n\t                    }\n\t                }\n\t            ],\n\t            \"inLanguage\": \"es\"\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.rajapack.es\/blog-es\/#organization\",\n\t            \"name\": \"RAJA ES\",\n\t            \"url\": \"https:\/\/www.rajapack.es\/blog-es\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"es\",\n\t                \"@id\": \"https:\/\/www.rajapack.es\/blog-es\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2021\/10\/logo-mobile@3x.png\",\n\t                \"contentUrl\": \"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2021\/10\/logo-mobile@3x.png\",\n\t                \"width\": 534,\n\t                \"height\": 114,\n\t                \"caption\": \"RAJA ES\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.rajapack.es\/blog-es\/#\/schema\/logo\/image\/\"\n\t            },\n\t            \"sameAs\": [\n\t                \"https:\/\/www.facebook.com\/Rajapack.es\",\n\t                \"https:\/\/x.com\/RajapackES\",\n\t                \"https:\/\/www.linkedin.com\/company\/rajapack-spain\/\",\n\t                \"https:\/\/www.youtube.com\/user\/RajapackES\"\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.rajapack.es\/blog-es\/#\/schema\/person\/9fac94e7fcd0aa6d015f7202bd4e2b0f\",\n\t            \"name\": \"Beatriz GONZALES\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"es\",\n\t                \"@id\": \"https:\/\/www.rajapack.es\/blog-es\/#\/schema\/person\/image\/\",\n\t                \"url\": \"https:\/\/secure.gravatar.com\/avatar\/8d60a8c60719946f0508b6546da3680b?s=96&d=mm&r=g\",\n\t                \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/8d60a8c60719946f0508b6546da3680b?s=96&d=mm&r=g\",\n\t                \"caption\": \"Beatriz GONZALES\"\n\t            },\n\t            \"description\": \"User Wordpress\",\n\t            \"url\": \"https:\/\/www.rajapack.es\/blog-es\/author\/beatriz-gonzales\"\n\t        }\n\t    ]\n\t}<\/script>\n","yoast_head_json":{"title":"Log\u00edstica urbana en e-commerce: el reto de la \u00faltima milla | Rajapack","description":"El auge del comercio online ha planteado un gran reto a la log\u00edstica urbana. \u00bfC\u00f3mo gestionar el reparto en esta \u00faltima milla? An\u00e1lisis de Rajapack.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rajapack.es\/blog-es\/logistica-urbana-ecommerce","og_locale":"es_ES","og_type":"article","og_title":"Log\u00edstica urbana en e-commerce: el reto de la \u00faltima milla | Rajapack","og_description":"El auge del comercio online ha planteado un gran reto a la log\u00edstica urbana. \u00bfC\u00f3mo gestionar el reparto en esta \u00faltima milla? An\u00e1lisis de Rajapack.","og_url":"https:\/\/www.rajapack.es\/blog-es\/logistica-urbana-ecommerce","og_site_name":"RAJAPACK Blog | Consejos de embalaje, log\u00edstica y m\u00e1s","article_publisher":"https:\/\/www.facebook.com\/Rajapack.es","article_published_time":"2019-07-30T15:39:27+00:00","article_modified_time":"2025-01-30T00:48:09+00:00","og_image":[{"width":1260,"height":640,"url":"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2019\/07\/entrega-con-drones.jpg","type":"image\/jpeg"}],"author":"Beatriz GONZALES","twitter_card":"summary_large_image","twitter_creator":"@RajapackES","twitter_site":"@RajapackES","twitter_misc":{"Escrito por":"Beatriz GONZALES","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rajapack.es\/blog-es\/logistica-urbana-ecommerce#article","isPartOf":{"@id":"https:\/\/www.rajapack.es\/blog-es\/logistica-urbana-ecommerce"},"author":{"name":"Beatriz GONZALES","@id":"https:\/\/www.rajapack.es\/blog-es\/#\/schema\/person\/9fac94e7fcd0aa6d015f7202bd4e2b0f"},"headline":"Log\u00edstica urbana en e-commerce: el desaf\u00edo de la \u00faltima milla","datePublished":"2019-07-30T15:39:27+00:00","dateModified":"2025-01-30T00:48:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rajapack.es\/blog-es\/logistica-urbana-ecommerce"},"wordCount":944,"commentCount":0,"publisher":{"@id":"https:\/\/www.rajapack.es\/blog-es\/#organization"},"image":{"@id":"https:\/\/www.rajapack.es\/blog-es\/logistica-urbana-ecommerce#primaryimage"},"thumbnailUrl":"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2019\/07\/entrega-con-drones.jpg","articleSection":["Almac\u00e9n &amp; Log\u00edstica"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rajapack.es\/blog-es\/logistica-urbana-ecommerce#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rajapack.es\/blog-es\/logistica-urbana-ecommerce","url":"https:\/\/www.rajapack.es\/blog-es\/logistica-urbana-ecommerce","name":"Log\u00edstica urbana en e-commerce: el reto de la \u00faltima milla | Rajapack","isPartOf":{"@id":"https:\/\/www.rajapack.es\/blog-es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rajapack.es\/blog-es\/logistica-urbana-ecommerce#primaryimage"},"image":{"@id":"https:\/\/www.rajapack.es\/blog-es\/logistica-urbana-ecommerce#primaryimage"},"thumbnailUrl":"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2019\/07\/entrega-con-drones.jpg","datePublished":"2019-07-30T15:39:27+00:00","dateModified":"2025-01-30T00:48:09+00:00","description":"El auge del comercio online ha planteado un gran reto a la log\u00edstica urbana. \u00bfC\u00f3mo gestionar el reparto en esta \u00faltima milla? An\u00e1lisis de Rajapack.","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rajapack.es\/blog-es\/logistica-urbana-ecommerce"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.rajapack.es\/blog-es\/logistica-urbana-ecommerce#primaryimage","url":"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2019\/07\/entrega-con-drones.jpg","contentUrl":"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2019\/07\/entrega-con-drones.jpg","width":1260,"height":640},{"@type":"WebSite","@id":"https:\/\/www.rajapack.es\/blog-es\/#website","url":"https:\/\/www.rajapack.es\/blog-es\/","name":"RAJAPACK Blog | Consejos de embalaje, log\u00edstica y m\u00e1s","description":"Consejos de embalaje, logistica y m\u00e1s","publisher":{"@id":"https:\/\/www.rajapack.es\/blog-es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rajapack.es\/blog-es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.rajapack.es\/blog-es\/#organization","name":"RAJA ES","url":"https:\/\/www.rajapack.es\/blog-es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.rajapack.es\/blog-es\/#\/schema\/logo\/image\/","url":"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2021\/10\/logo-mobile@3x.png","contentUrl":"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2021\/10\/logo-mobile@3x.png","width":534,"height":114,"caption":"RAJA ES"},"image":{"@id":"https:\/\/www.rajapack.es\/blog-es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Rajapack.es","https:\/\/x.com\/RajapackES","https:\/\/www.linkedin.com\/company\/rajapack-spain\/","https:\/\/www.youtube.com\/user\/RajapackES"]},{"@type":"Person","@id":"https:\/\/www.rajapack.es\/blog-es\/#\/schema\/person\/9fac94e7fcd0aa6d015f7202bd4e2b0f","name":"Beatriz GONZALES","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.rajapack.es\/blog-es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8d60a8c60719946f0508b6546da3680b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8d60a8c60719946f0508b6546da3680b?s=96&d=mm&r=g","caption":"Beatriz GONZALES"},"description":"User Wordpress","url":"https:\/\/www.rajapack.es\/blog-es\/author\/beatriz-gonzales"}]}},"_links":{"self":[{"href":"https:\/\/www.rajapack.es\/blog-es\/wp-json\/wp\/v2\/posts\/11202"}],"collection":[{"href":"https:\/\/www.rajapack.es\/blog-es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rajapack.es\/blog-es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rajapack.es\/blog-es\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rajapack.es\/blog-es\/wp-json\/wp\/v2\/comments?post=11202"}],"version-history":[{"count":0,"href":"https:\/\/www.rajapack.es\/blog-es\/wp-json\/wp\/v2\/posts\/11202\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rajapack.es\/blog-es\/wp-json\/wp\/v2\/media\/14281"}],"wp:attachment":[{"href":"https:\/\/www.rajapack.es\/blog-es\/wp-json\/wp\/v2\/media?parent=11202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rajapack.es\/blog-es\/wp-json\/wp\/v2\/categories?post=11202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rajapack.es\/blog-es\/wp-json\/wp\/v2\/tags?post=11202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}