{"id":11815,"date":"2020-02-18T17:20:06","date_gmt":"2020-02-18T15:20:06","guid":{"rendered":"https:\/\/blog-staging-es.raja-group.com\/?p=11815"},"modified":"2025-01-30T02:29:42","modified_gmt":"2025-01-30T00:29:42","slug":"frustration-free-packaging","status":"publish","type":"post","link":"https:\/\/www.rajapack.es\/blog-es\/frustration-free-packaging","title":{"rendered":"Frustration-free packaging, \u00a1di adi\u00f3s a los embalajes dif\u00edciles de abrir!"},"content":{"rendered":"\n<p>Cintas adhesivas impenetrables, flejes apretad\u00edsimos, vueltas y vueltas de film donde no se aprecia ni el principio ni el final, bl\u00edsteres en rebeld\u00eda ante cualquier tipo de tijera\u2026 \u00bfCu\u00e1ntas veces la ilusi\u00f3n por recibir un paquete o un regalo se ha visto arruinada al hacer un esfuerzo \u00edmprobo para poder abrirlo? Un <a href=\"https:\/\/logistica.cdecomunicacion.es\/noticias\/sectoriales\/35678\/mas-de-la-mitad-de-los-espanoles-asegura-que-el-packaging-frena-sus-compras-futuras\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">estudio de DS Smith del que se hace eco C de Comunicaci\u00f3n<\/a> tiene la respuesta: <strong>los espa\u00f1oles dedicamos siete horas al a\u00f1o a pelearnos con embalajes complicados<\/strong>. La soluci\u00f3n est\u00e1 en una tendencia cada vez m\u00e1s en boga entre las tiendas online: el <em>frustration-free packaging<\/em>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Embalaje dif\u00edcil de abrir = mala experiencia del cliente<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"400\" src=\"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2020\/02\/frustration-free-packaging-unboxing.jpg\" alt=\"Mala experiencia del cliente por falta de frustration-free packaging\" class=\"wp-image-11828\" srcset=\"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2020\/02\/frustration-free-packaging-unboxing.jpg 250w, https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2020\/02\/frustration-free-packaging-unboxing-188x300.jpg 188w, https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2020\/02\/frustration-free-packaging-unboxing-141x225.jpg 141w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><\/div>\n\n\n<p>Preparar los pedidos con un empaquetado que desaf\u00eda tanto a\nlos m\u00e1s forzudos como a los m\u00e1s ma\u00f1osos es una idea nefasta que conduce a una\nmala experiencia del cliente. Siguiendo con el informe anterior, podemos\ncomprobar que un embalaje dif\u00edcil de abrir convierte un momento de alegr\u00eda en otro\nde enfado y decepci\u00f3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un 47% de los encuestados afirma que <strong>ha llegado a romper el contenido<\/strong> en su<br>combate contra un<em> packaging<\/em><br>impenetrable.<\/li>\n\n\n\n<li>Un 55% ha terminado, incluso, <strong>haci\u00e9ndose da\u00f1o a s\u00ed mismo<\/strong>.<\/li>\n\n\n\n<li>El 32% <strong>no<br>ha vuelto a comprar productos de la misma marca<\/strong>, o en la misma tienda<br>online, despu\u00e9s de haber sufrido un <em>unboxing<\/em><br>frustrante. En la Generaci\u00f3n Z (poblaci\u00f3n de entre 18 y 24 a\u00f1os) este<br>porcentaje sube hasta el 69%.<\/li>\n<\/ul>\n\n\n\n<p>Por sexos, se aprecia que <strong>los hombres tienden a invertir m\u00e1s tiempo que las mujeres (un minuto\nm\u00e1s)<\/strong> en intentar abrir por s\u00ed mismos un paquete dif\u00edcil antes de recurrir a\nterceros. Y es que el hecho de tener que pedir ayuda causa verg\u00fcenza a siete de\ncada 10.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es el frustration-free packaging?<\/h2>\n\n\n\n<p>El <em>frustration-free packaging<\/em>\nes un tipo de embalaje sostenible que tiene como objetivo <strong>facilitar la apertura del paquete por parte del usuario<\/strong>, sin que\npor ello se vea perjudicada la seguridad y la protecci\u00f3n de las mercanc\u00edas\ndurante el traslado.<\/p>\n\n\n\n<p>Uno de los principales valores del <em>frustration-free packaging <\/em>es el <strong>respeto al medio ambiente<\/strong>. Se privilegia el uso de materiales\necol\u00f3gicos, reciclables y EcoResponsables, as\u00ed como el <strong>minimalismo<\/strong> en el proceso de preparaci\u00f3n de los pedidos. Debe\nutilizarse la cantidad justa de adhesivos, relleno, etc. y, si es posible, se\nenv\u00edan los productos directamente en su envase original, sin sobreembalar.<\/p>\n\n\n\n<p><strong>Amazon<\/strong> ha sido pionero en la promoci\u00f3n de esta filosof\u00eda. El gigante del comercio electr\u00f3nico lanz\u00f3 en 2008 una iniciativa denominada <a href=\"https:\/\/www.aboutamazon.com\/sustainability\/packaging\/frustration-free-packaging\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (se abre en una nueva pesta\u00f1a)\"><em>Frustration-Free Program<\/em><\/a> con dos fines: satisfacer al cliente, simplificando el desempaquetado; y reducir el volumen de residuos generados por las ventas online.<\/p>\n\n\n\n<p>A d\u00eda de hoy, m\u00e1s de 750 000 referencias de la plataforma ofrecen\nla opci\u00f3n de pedido con envoltorio <em>frustration-free<\/em>.\nAdem\u00e1s, seg\u00fan Amazon, la puesta en marcha de este programa ha evitado el\ndesperdicio de 244 000 toneladas de materiales de embalaje a lo largo de estos\n12 a\u00f1os.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2020\/02\/caja-abrefacil.jpg\" alt=\"Apertura de caja por medio de un c\u00fater\" class=\"wp-image-11823\" srcset=\"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2020\/02\/caja-abrefacil.jpg 500w, https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2020\/02\/caja-abrefacil-300x180.jpg 300w, https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2020\/02\/caja-abrefacil-375x225.jpg 375w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo preparar tus paquetes para que sean f\u00e1ciles de abrir?<\/h2>\n\n\n\n<p>Ah\u00f3rrale malos ratos a tus clientes. T\u00fa tambi\u00e9n puedes <strong>adoptar el <em>frustration-free packaging<\/em><\/strong> como est\u00e1ndar en la preparaci\u00f3n de\npedidos en tu e-commerce. Ten en cuenta estos cinco consejos para lograr <strong>paquetes f\u00e1ciles de abrir<\/strong>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\nEvita el exceso de embalaje<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.rajapack.es\/blog-es\/embalaje-imagen-de-marca\">El exceso de embalaje no solo da\u00f1a tu imagen de marca<\/a>, sino que tambi\u00e9n <strong>alarga innecesariamente el proceso de desempaquetado<\/strong>. Para evitar que se te vaya la mano, te recomendamos racionalizar el empleo de cinta adhesiva, usar papel kraft como material de relleno -es, adem\u00e1s de efectivo, EcoResponsable- y reservar los elementos pl\u00e1sticos, como el fleje o el film, tan solo para los contenidos m\u00e1s fr\u00e1giles y\/o voluminosos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\nReduce el tama\u00f1o del embalaje<\/h3>\n\n\n\n<p>En el mundo del <em>frustration-free packaging<\/em>, menos es m\u00e1s. Ya sabes que <a href=\"https:\/\/www.rajapack.es\/blog-es\/reducir-tamano-embalaje-5-pasos\/\">reducir el tama\u00f1o de tu embalaje<\/a> te aporta un considerable ahorro en tus presupuestos. Pero quiz\u00e1s no hab\u00edas pensado en que <strong>un paquete m\u00e1s peque\u00f1o<\/strong> resulta, tambi\u00e9n, m\u00e1s sencillo de manipular por parte de cualquier receptor, incluso por parte de personas mayores o con distintas capacidades.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\nUtiliza los sistemas de cierre m\u00e1s apropiados\npara cada mercanc\u00eda<\/h3>\n\n\n\n<p>Abusar de la cinta adhesiva no aporta nada en cuanto a seguridad y solo sirve para poner trabas a la hora del desprecintado. En vez de matar moscas a ca\u00f1onazos, consulta los <a href=\"https:\/\/www.rajapack.es\/blog-es\/sistemas-cierre-cajas-carton\/\">sistemas de cierre de cajas de cart\u00f3n<\/a> que existen y escoge la soluci\u00f3n m\u00e1s inteligente para tu caso. Lo reiteramos: \u00a1nada de excesos!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\nUsa embalajes EcoResponsables<\/h3>\n\n\n\n<p>\u00bfConoces los <a href=\"https:\/\/www.rajapack.es\/embalaje-ecologico_cms_000041.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">productos de embalaje EcoResponsables de RAJAPACK<\/a>? Son la mejor opci\u00f3n para obtener un <strong><em>frustration-free packaging<\/em> con conciencia verde<\/strong>. Consulta nuestro cat\u00e1logo y equ\u00edpate con cajas, sobres, bolsas, etc. f\u00e1ciles de abrir. \u00a1Con entrega en tan solo 24-48h!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\nAplica las 5-R del embalaje de RAJAPACK<\/h3>\n\n\n\n<p>Al fin y al cabo, la clave de un buen <em>frustration-free packaging<\/em> reside en la puesta en pr\u00e1ctica de <a href=\"https:\/\/www.rajapack.es\/medioambiente\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">las 5-R del embalaje de RAJAPACK<\/a>. \u00bfLas recuerdas?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reducir<\/li>\n\n\n\n<li>Reutilizar<\/li>\n\n\n\n<li>Remplazar<\/li>\n\n\n\n<li>Renovar<\/li>\n\n\n\n<li>Reciclar<\/li>\n<\/ul>\n\n\n\n<p>Mas satisfacci\u00f3n para el cliente y menos impacto en el medio ambiente. \u00a1As\u00ed es el <em>frustration-free packaging<\/em>! Pru\u00e9balo con la ayuda de <strong>RAJAPACK, tu proveedor de embalaje<\/strong> con m\u00e1s de 4 000 referencias siempre en stock.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.rajapack.es\/embalaje-ecologico_cms_000041.html\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"277\" src=\"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2020\/02\/CTA-soluciones-ecologicas-Guia-B.jpg\" alt=\"Embalaje ecol\u00f3gico: 150 productos disponibles en RAJA\" class=\"wp-image-11847\" srcset=\"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2020\/02\/CTA-soluciones-ecologicas-Guia-B.jpg 850w, https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2020\/02\/CTA-soluciones-ecologicas-Guia-B-300x98.jpg 300w, https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2020\/02\/CTA-soluciones-ecologicas-Guia-B-768x250.jpg 768w, https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2020\/02\/CTA-soluciones-ecologicas-Guia-B-375x122.jpg 375w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Los espa\u00f1oles dedicamos una media de siete horas al a\u00f1o a pelearnos con embalajes inadecuados y complicados de abrir. Tanto es as\u00ed que los consumidores que sufren experiencias de \u2018unboxing\u2019 irritantes se plantean dejar de comprar en el e-commerce que las ha propiciado. \u00a1No dejes que esto ocurra con tu tienda online! Apuesta ya por el \u2018frustration-free packaging\u2019 en tus env\u00edos.<\/p>\n","protected":false},"author":31,"featured_media":11832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[106],"class_list":["post-11815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-embalaje","tag-embalajes"],"acf":[],"yoast_head":"\n<title>Frustration-free packaging, el embalaje abref\u00e1cil | RAJAPACK<\/title>\n<meta name=\"description\" content=\"El frustration-free packaging o embalaje abref\u00e1cil mejora la experiencia del cliente y es EcoResponsable. \u00a1Incorp\u00f3ralo en tu e-commerce!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rajapack.es\/blog-es\/frustration-free-packaging\" \/>\n<meta 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