{"id":16747,"date":"2024-09-23T14:18:10","date_gmt":"2024-09-23T12:18:10","guid":{"rendered":"https:\/\/www.rajapack.es\/blog-es\/?p=16747"},"modified":"2024-09-23T15:20:43","modified_gmt":"2024-09-23T13:20:43","slug":"storytelling-y-packaging","status":"publish","type":"post","link":"https:\/\/www.rajapack.es\/blog-es\/storytelling-y-packaging","title":{"rendered":"Storytelling y packaging: emociona contando la historia de tu marca a trav\u00e9s del embalaje"},"content":{"rendered":"<p>Contar historias es una de las capacidades m\u00e1s antiguas del ser humano. El <em>storytelling<\/em> aplicado al <em>packaging<\/em> puede convertirse en <strong>una herramienta muy poderosa para dise\u00f1ar tu estrategia de marca, mejorar tu reputaci\u00f3n y enganchar a tus clientes<\/strong>. Porque a todos nos gusta que nos seduzcan con una buena narraci\u00f3n.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.rajapack.es\/blog-es\/storytelling-y-packaging\/#%C2%BFQue_es_el_storytelling\" title=\"\u00bfQu\u00e9 es el storytelling?\">\u00bfQu\u00e9 es el storytelling?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.rajapack.es\/blog-es\/storytelling-y-packaging\/#Ventajas_de_unir_el_storytelling_con_el_packaging\" title=\"Ventajas de unir el storytelling con el packaging\">Ventajas de unir el storytelling con el packaging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.rajapack.es\/blog-es\/storytelling-y-packaging\/#%C2%BFComo_aplicar_el_storytelling_al_packaging\" title=\"\u00bfC\u00f3mo aplicar el storytelling al packaging?\">\u00bfC\u00f3mo aplicar el storytelling al packaging?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.rajapack.es\/blog-es\/storytelling-y-packaging\/#1_Cuida_la_identidad_visual_de_tu_packaging\" title=\"1. Cuida la identidad visual de tu packaging\">1. Cuida la identidad visual de tu packaging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.rajapack.es\/blog-es\/storytelling-y-packaging\/#2_Ofrece_mas_informacion_de_manera_clara\" title=\"2. Ofrece m\u00e1s informaci\u00f3n de manera clara\">2. Ofrece m\u00e1s informaci\u00f3n de manera clara<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.rajapack.es\/blog-es\/storytelling-y-packaging\/#3_Transmite_los_valores_de_tu_marca\" title=\"3. Transmite los valores de tu marca\">3. Transmite los valores de tu marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.rajapack.es\/blog-es\/storytelling-y-packaging\/#4_Emociona_a_tus_clientes\" title=\"4. Emociona a tus clientes\">4. Emociona a tus clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.rajapack.es\/blog-es\/storytelling-y-packaging\/#5_Sorprende_por_dentro_y_por_fuera\" title=\"5. Sorprende por dentro y por fuera\">5. Sorprende por dentro y por fuera<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.rajapack.es\/blog-es\/storytelling-y-packaging\/#6_Aprovecha_todos_los_recursos_para_ampliar_la_historia\" title=\"6. Aprovecha todos los recursos para ampliar la historia\">6. Aprovecha todos los recursos para ampliar la historia<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_storytelling\"><\/span>\u00bfQu\u00e9 es el storytelling?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ya sea a trav\u00e9s de Homero, Cervantes o con el simple boca a boca, al ser humano siempre le ha gustado dejarse llevar por los relatos. El concepto <em>storytelling<\/em> proviene de <strong>la uni\u00f3n de los t\u00e9rminos en ingl\u00e9s \u201c<\/strong><strong><em>story<\/em><\/strong><strong>\u201d (historia) y \u201c<\/strong><strong><em>telling<\/em><\/strong><strong>\u201d (contar)<\/strong> y hace referencia al arte de la narraci\u00f3n, por lo que generalmente se relaciona con campos art\u00edsticos como la literatura, el c\u00f3mic o el cine.<\/p>\n<p>Sin embargo, <strong>el <\/strong><strong><em>storytelling<\/em><\/strong><strong> tambi\u00e9n puede aplicarse a otros \u00e1mbitos<\/strong>, como el marketing, de tal manera que se articule un relato en torno a una marca con los siguientes objetivos:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Jugar con las emociones<\/strong> que genera el producto o la marca.<\/li>\n<li><strong>Trasmitir los valores<\/strong> de la marca de manera original.<\/li>\n<li><strong>Resolver un problema<\/strong> utilizando una historia bien contada.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ventajas_de_unir_el_storytelling_con_el_packaging\"><\/span>Ventajas de unir el storytelling con el packaging<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El mundo de los envases y los embalajes puede aprovecharse de esta estrategia para narrar historias y, con ello, conseguir los siguientes beneficios para tu negocio:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Mejorar la retenci\u00f3n del mensaje.<\/strong> Este recurso convierte las ideas abstractas en mensajes concretos.<\/li>\n<li><strong>Crear una emoci\u00f3n positiva asociada a tu marca.<\/strong> Apelar a las diferentes emociones de tu p\u00fablico permitir\u00e1 que estos recuerden tus productos y tu negocio.<\/li>\n<li><strong>Fidelizar a la audiencia.<\/strong> Como consecuencia de lo anterior, los clientes volver\u00e1n a recurrir a tu marca.<\/li>\n<li><strong>Diferenciarte de la competencia.<\/strong> El recurso narrativo aplicado al <em>packaging<\/em> es una forma muy llamativa y original para distinguirte de tus competidores.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_aplicar_el_storytelling_al_packaging\"><\/span>\u00bfC\u00f3mo aplicar el storytelling al packaging?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Contar una historia que atrape requiere habilidad y pr\u00e1ctica, pero si sigues esta serie de consejos relacionados con el <em>storytelling<\/em> conseguir\u00e1s llamar la atenci\u00f3n de tu p\u00fablico de manera efectiva.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Cuida_la_identidad_visual_de_tu_packaging\"><\/span>1. Cuida la identidad visual de tu packaging<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Tu marca es la protagonista en esta historia y los materiales, las formas, los colores o tu logotipo en el packaging ya est\u00e1n describiendo c\u00f3mo es este personaje principal.<\/strong> Elegir un <a href=\"https:\/\/www.rajapack.es\/blog-es\/packaging-personalizado\" target=\"_blank\" rel=\"noreferrer noopener\">embalaje personalizado<\/a> o un <a href=\"https:\/\/www.rajapack.es\/blog-es\/embalaje-medida-personalizado\" target=\"_blank\" rel=\"noreferrer noopener\">embalaje a medida<\/a> te ayudar\u00e1 a mostrar la imagen que deseas trasmitir.<\/p>\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns: auto 25%;\">\n<div class=\"wp-block-media-text__content\">\n<p>No importa si necesitas <a href=\"https:\/\/www.rajapack.es\/cajas-carton-contenedores-cajas-postales_C10.html\" target=\"_blank\" rel=\"noreferrer noopener\">cajas<\/a>, <a href=\"https:\/\/www.rajapack.es\/cintas-adhesivas-flejes-colas_C50.html\" target=\"_blank\" rel=\"noreferrer noopener\">cintas adhesivas<\/a>, <a href=\"https:\/\/www.rajapack.es\/bolsas-envases_C30.html\" target=\"_blank\" rel=\"noreferrer noopener\">bolsas<\/a>, <a href=\"https:\/\/www.rajapack.es\/sobres-bolsas-tubos-envio_C20.html\" target=\"_blank\" rel=\"noreferrer noopener\">sobres<\/a> o <a href=\"https:\/\/www.rajapack.es\/etiquetaje-senalizacion_C60.html\" target=\"_blank\" rel=\"noreferrer noopener\">etiquetas<\/a>, en RAJAPACK ponemos a tu disposici\u00f3n <a href=\"https:\/\/www.rajapack.es\/personalizacion-embalajes_cms_000069.html\" target=\"_blank\" rel=\"noreferrer noopener\">nuestro servicio para personalizar tus embalajes<\/a>.<\/p>\n<\/div>\n<figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"229\" class=\"wp-image-16748 size-full\" src=\"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2024\/09\/custom-products-bags.jpg\" alt=\"Bolsas personalizadas RAJAPACK\n\" \/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Ofrece_mas_informacion_de_manera_clara\"><\/span>2. Ofrece m\u00e1s informaci\u00f3n de manera clara<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns: auto 25%;\">\n<div class=\"wp-block-media-text__content\">\n<p>Tu identidad visual corporativa es solo el primer paso para llamar la atenci\u00f3n de la clientela, pero <strong>el p\u00fablico siempre quiere saber m\u00e1s<\/strong> sobre el protagonista. Adem\u00e1s de tu logo y de tu gama crom\u00e1tica, <strong>puedes imprimir esl\u00f3ganes que ampl\u00eden el relato o peque\u00f1os textos<\/strong> con informaci\u00f3n adicional a trav\u00e9s del uso de etiquetas.<\/p>\n<\/div>\n<figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"229\" class=\"wp-image-16749 size-full\" src=\"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2024\/09\/custom-products-labels.jpg\" alt=\"Etiquetas personalizadas RAJAPACK\n\" \/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Transmite_los_valores_de_tu_marca\"><\/span>3. Transmite los valores de tu marca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns: auto 29%;\">\n<div class=\"wp-block-media-text__content\">\n<p><strong>Los hechos definen la historia<\/strong> y saber resaltar tus principios y trasladar tu forma de pensar es importante. Por ejemplo, si tu empresa est\u00e1 comprometida con el cuidado del medioambiente, <strong>no solo debes decirlo, sino que debes demostrarlo<\/strong>. Escoger productos <a href=\"https:\/\/www.rajapack.es\/blog-es\/por-que-escoger-embalajes-reciclados\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>reciclados<\/strong><\/a>, <a href=\"https:\/\/www.rajapack.es\/blog-es\/embalajes-envases-biodegradables\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>biodegradables<\/strong><\/a>, <a href=\"https:\/\/www.rajapack.es\/blog-es\/embalajes-reutilizables\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>reutilizables<\/strong><\/a> y <a href=\"https:\/\/www.rajapack.es\/blog-es\/embalaje-monomaterial\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>monomateriales<\/strong><\/a> es un recurso para ense\u00f1ar y contar la actitud EcoResponsable de tu negocio.<\/p>\n<\/div>\n<figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" class=\"wp-image-16750 size-full\" src=\"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2024\/09\/caja-carton-simbolo-reciclaje.jpg\" alt=\"Caja de cart\u00f3n con s\u00edmbolo de reciclaje\" srcset=\"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2024\/09\/caja-carton-simbolo-reciclaje.jpg 800w, https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2024\/09\/caja-carton-simbolo-reciclaje-430x242.jpg 430w, https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2024\/09\/caja-carton-simbolo-reciclaje-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Emociona_a_tus_clientes\"><\/span>4. Emociona a tus clientes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns: auto 22%;\">\n<div class=\"wp-block-media-text__content\">\n<p><strong>La narraci\u00f3n apela directamente al espectador<\/strong>, por tanto, debes saber cu\u00e1l de ellas quieres despertar en tu p\u00fablico. Los colores son un ejemplo claro para trasmitir emociones, pero tambi\u00e9n lo es el material. En el caso de que quieras jugar con la nostalgia, puedes apostar por los <a href=\"https:\/\/www.rajapack.es\/blog-es\/5-ideas-para-conseguir-un-embalaje-de-estilo-vintage\">embalaj<\/a><a href=\"https:\/\/www.rajapack.es\/blog-es\/5-ideas-para-conseguir-un-embalaje-de-estilo-vintage\" target=\"_blank\" rel=\"noreferrer noopener\">e<\/a><a href=\"https:\/\/www.rajapack.es\/blog-es\/5-ideas-para-conseguir-un-embalaje-de-estilo-vintage\">s de estilo vintage<\/a> para hacerles viajar en el tiempo. <strong>Aprovecha la creatividad para no dejar indiferentes a tus clientes.<\/strong><\/p>\n<\/div>\n<figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"410\" height=\"410\" class=\"wp-image-16751 size-full\" src=\"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2024\/09\/cinta-lazo-estampado-zig-zag.jpg\" alt=\"Cinta lazo estampado Zig Zag RAJAPACK\n\" srcset=\"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2024\/09\/cinta-lazo-estampado-zig-zag.jpg 410w, https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2024\/09\/cinta-lazo-estampado-zig-zag-150x150.jpg 150w, https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2024\/09\/cinta-lazo-estampado-zig-zag-120x120.jpg 120w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Sorprende_por_dentro_y_por_fuera\"><\/span>5. Sorprende por dentro y por fuera<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Toda buena historia tiene elementos inesperados<\/strong>, <strong>as\u00ed que no descuides el efecto sorpresa que puede generar desembalar un paquete.<\/strong> El <a href=\"https:\/\/www.rajapack.es\/blog-es\/cajas-embalajes-youtube-se-dice-unboxing\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>unboxing<\/em><\/strong><\/a> es una experiencia cada vez m\u00e1s relevante para ganarte la satisfacci\u00f3n de tus clientes y dejarles con un buen sabor de boca que no olvidar\u00e1n. Esperar\u00e1n los pr\u00f3ximos pedidos como si de un nuevo cap\u00edtulo se tratara.<\/p>\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><\/figure>\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" class=\"wp-image-16752\" style=\"width: 545px; height: auto;\" src=\"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2024\/09\/experiencia-unboxing-e1726574849667.jpg\" alt=\"Mujer y hombre sorprendidos con la experiencia del unboxing\" srcset=\"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2024\/09\/experiencia-unboxing-e1726574849667.jpg 600w, https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2024\/09\/experiencia-unboxing-e1726574849667-430x242.jpg 430w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Aprovecha_todos_los_recursos_para_ampliar_la_historia\"><\/span>6. Aprovecha todos los recursos para ampliar la historia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00bfConoces la <strong>narrativa transmedia<\/strong>? Se define como la manera <strong>de contar una historia utilizando distintos medios, formatos y plataformas e involucra directamente al p\u00fablico<\/strong>. Si a\u00f1ades un c\u00f3digo QR a tu <em>packaging<\/em> que enlace con tu p\u00e1gina web o con un v\u00eddeo, dar\u00e1s un papel activo a los receptores, haci\u00e9ndoles part\u00edcipes en esta b\u00fasqueda de m\u00e1s informaci\u00f3n para ampliar el relato. <strong>Cuando el p\u00fablico se engancha a una narraci\u00f3n, siempre pide m\u00e1s<\/strong>.<\/p>\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" class=\"wp-image-16753\" style=\"width: 547px; height: auto;\" src=\"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2024\/09\/caja-carton-con-codigo-qr.jpg\" alt=\"Caja de cart\u00f3n con c\u00f3digo QR\" srcset=\"https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2024\/09\/caja-carton-con-codigo-qr.jpg 800w, https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2024\/09\/caja-carton-con-codigo-qr-430x242.jpg 430w, https:\/\/www.rajapack.es\/blog-es\/wp-content\/uploads\/2024\/09\/caja-carton-con-codigo-qr-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<p>Te ha sorprendido, \u00bfverdad? <strong>El arte de contar historias no es algo exclusivo de libros y pel\u00edculas, y es que puedes convertir el <em>packaging<\/em> en el mejor narrador para transmitir tu relato<\/strong>. Si necesitas m\u00e1s ideas para aplicar este recurso, ponte en contacto con RAJAPACK y cu\u00e9ntanos tu historia.<strong> El pr\u00f3ximo cap\u00edtulo podemos escribirlo juntos.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contar historias es una de las capacidades m\u00e1s antiguas del ser humano. El storytelling aplicado al packaging puede convertirse en una herramienta muy poderosa para dise\u00f1ar tu estrategia de marca, [&#8230;]<\/p>\n","protected":false},"author":31,"featured_media":16756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[536,460,99,101,106],"class_list":["post-16747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-embalaje","tag-como-embalar","tag-consejos","tag-ecologia","tag-ecommerce","tag-embalajes"],"acf":[],"yoast_head":"\n<title>Storytelling y packaging: emociona con tu embalaje | RAJAPACK<\/title>\n<meta name=\"description\" content=\"El storytelling hace referencia al arte para contar historias. 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