{"id":2760,"date":"2015-06-17T13:20:45","date_gmt":"2015-06-17T11:20:45","guid":{"rendered":"https:\/\/blog-staging-es.raja-group.com\/?p=2760"},"modified":"2022-04-04T01:16:56","modified_gmt":"2022-04-03T23:16:56","slug":"pasos-para-montar-un-comercio-electronico-o-tienda-online","status":"publish","type":"post","link":"https:\/\/www.rajapack.es\/blog-es\/pasos-para-montar-un-comercio-electronico-o-tienda-online","title":{"rendered":"Pasos para montar un comercio electr\u00f3nico o tienda online"},"content":{"rendered":"

El comercio electr\u00f3nico ha sido uno de los pocos sectores que han mantenido su crecimiento durante la crisis econ\u00f3mica. Ahora que \u00e9sta comienza a remitir se espera que aumente a\u00fan m\u00e1s sus beneficios.<\/p>\n

Por ello, muchos emprendedores han empezado a plantearse montar una tienda online<\/strong> o combinar la tienda f\u00edsica<\/strong> que ya pose\u00edan con una delegaci\u00f3n en la red que permita aumentar las ventas y derribe las barreras geogr\u00e1ficas. Si t\u00fa tambi\u00e9n quieres formar parte de este grupo, desde Rajapack<\/strong> te contamos los cuatro pasos<\/strong> esenciales para que puedas poner en marcha tu ecommerce con \u00e9xito<\/strong>.<\/p>\n

    \n
  1. Montar la web:<\/strong><\/li>\n<\/ol>\n

    Si no est\u00e1s familiarizado con la programaci\u00f3n este es, probablemente, el paso m\u00e1s complicado. Si, por el contrario, est\u00e1s acostumbrado a manejar WordPress, Joomla o Drupal<\/strong>, te resultar\u00e1 facil\u00edsimo si los utilizas como gestor de contenido. Usar uno de \u00e9stos es lo m\u00e1s recomendable si no tienes experiencia previa con p\u00e1ginas web aunque las plataformas paquetizadas como Shopify<\/strong>, ePages o Palbin<\/strong>, aunque m\u00e1s caras y complejas, a\u00fanan todo lo que necesitas (plataforma, hosting, servicios SEO, reserva de dominio, etc). Tambi\u00e9n hay que tener en cuenta que hay herramientas de c\u00f3digo abierto como Prestashop<\/strong> o Magento<\/strong> que son gratuitas, funcionan muy bien y es f\u00e1cil encontrar profesionales que la dominen por lo que son ideales para combinar con WordPress o Joomla, por ejemplo.<\/p>\n

    \"e-commerce-cms\"<\/p>\n

      \n
    1. Buscar los mejores proveedores:<\/strong><\/li>\n<\/ol>\n

      De los proveedores va a depender la calidad de tu producto y el precio final de los mismos por lo que es imprescindible encontrar uno de confianza que te ofrezca condiciones ventajosas<\/strong>. En Rajapack puedes encontrar un gran n\u00famero de ofertas y productos espec\u00edficos para ecommerce<\/a> que ayudar\u00e1n a que el embalaje sea tu mejor carta de presentaci\u00f3n, con amplias posibilidades de personalizaci\u00f3n que ayudaran a que el cliente guarde en su retina tu imagen de marca. Una buena presentaci\u00f3n es tan fundamental como la relaci\u00f3n calidad precio de tus productos.<\/p>\n

      \"ecommerce-personalizaci\u00f3n-Rajapack\"<\/p>\n

        \n
      1. No descuidar la log\u00edstica:<\/strong><\/li>\n<\/ol>\n

        No se puede concebir una buena tienda online<\/strong> sin un buen servicio de env\u00edos<\/strong>. Encontrar una empresa de mensajer\u00eda<\/strong> que ofrezca descuentos por alto volumen<\/strong> de servicios a tiendas de comercio electr\u00f3nico es cada vez m\u00e1s f\u00e1cil por lo que debe ser una prioridad. Aunque no dependa directamente de nosotros, la simpat\u00eda y las opciones de entrega de nuestros paquetes son igualmente primordiales para que el cliente se lleve una buena impresi\u00f3n. Un mal servicio de la empresa de mensajer\u00eda y seremos nosotros los que hayamos perdido la oportunidad de fidelizar a nuestro cliente ocasional.<\/p>\n

        \"e-commerce-logistica\"<\/p>\n

          \n
        1. Usar las redes sociales:<\/strong><\/li>\n<\/ol>\n

          Las redes sociales se han convertido en un elemento fundamental de la estrategia de expansi\u00f3n de cualquier tienda online. Es la forma m\u00e1s r\u00e1pida de ganar nuevos clientes y de lograr la fidelizaci\u00f3n de los mismos<\/strong> con informaciones interesantes, sorteos y promociones. Hoy d\u00eda, cualquier empresa debe tener cuenta de Twitter, p\u00e1gina en Facebook y un blog como m\u00ednimo y estar dispuesta a solventar incidencias por estos canales. Las redes nos permiten mejorar nuestra reputaci\u00f3n<\/strong> y conocer de primera mano los posibles fallos que estemos realizando. El pseudo anonimato de la red hace que nuestros clientes expresen su opini\u00f3n de forma m\u00e1s libre que en un formulario de contacto.<\/p>\n

          \"ecommerce-redes-sociales\"<\/p>\n","protected":false},"excerpt":{"rendered":"

          El comercio electr\u00f3nico ha sido uno de los pocos sectores que han mantenido su crecimiento durante la crisis econ\u00f3mica. Ahora que \u00e9sta comienza a remitir se espera que aumente a\u00fan […]<\/p>\n","protected":false},"author":11,"featured_media":2762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[545],"tags":[],"class_list":["post-2760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"acf":[],"yoast_head":"\nPasos para montar un comercio electr\u00f3nico o tienda online - Rajapack<\/title>\n<meta name=\"description\" content=\"Desde Rajapack te contamos los cuatro pasos esenciales para que puedas poner en marcha tu ecommerce o tienda online con \u00e9xito\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rajapack.es\/blog-es\/pasos-para-montar-un-comercio-electronico-o-tienda-online\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pasos para montar un comercio electr\u00f3nico o tienda online - 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